The sixth episode of McLaren’s ever so witty animation series.
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Retro – F1 in the USA
My recent look at forgotten circuits in Europe rekindled my interest in the subject, and as I promised a trip across the Atlantic, it’s time to look back over the tracks that have been, and gone, in North America. With the new race at Austin, Texas, just a few weeks away now and the promise […]
View PostSauber pushes the fun button
Sauber may have had a sterile image in the past, but it’s is working hard to shake that misconception off. At several grand prix the Swiss team invited journalists over to its motorhome for – rather tasty – tequila cocktails courtesy of its sponsor Cuervo. Now Sauber is also displaying a good sense of humour. […]
View PostA marshal’s life
“Motor racing is dangerous”, it says on the back of the ticket. And yet some people put themselves in the danger zone voluntarily. Because it’s part of the job, but mostly because it’s in their blood. It’s easy to forget, but there would be no motor racing without the hundreds of marshals at every event. […]
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Sauber – Taking on the big boys
The Sauber Formula One team was in a buoyant mood after the German Grand Prix in which their cars came home in fourth and sixth. Even if it didn’t make it onto the podium, the Swiss team was enjoying a glass of champagne in its hospitality unit. “It was a really good day for us,” […]
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Retro – Nostalgia for forgotten race tracks
Watching practice for the German Grand Prix at Hockenheim this weekend reminded me how much I miss the old layout. That run into the forest was a strangely eerie experience and one that, in the rain especially, was reportedly terrifying. These days we are used to clinical, carefully planned and often characterless tracks that will […]
View PostTooned – McLaren animated
McLaren takes steps into the world of cinema with its new series of animated short films. A nice way to connect to young, potential fans of the sport and a great branding exercise.
View PostLondon Grand Prix
Although the idea of a Formula 1 Grand Prix on the streets of London sounds far-fetched at best, it is an interesting daydream and a nice way to promote the British Grand Prix at Silverstone next weekend. Santander, title sponsor of the race and partner of the McLaren team, made the concept a virtual reality […]
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