English football giant Chelsea F.C. and Swiss Formula 1 outfit Sauber have officially presented their collaboration during the Spanish Grand Prix weekend in Montmelo. The two teams will work together the promote eachother’s brands. The venture gives both parties a chance to reach a bigger audience and reinforce their brands. From now on the Chelsea […]
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Gilles Villeneuve was a rare thing, a man whose legend began before his death. The same could be argued, one supposes, for Ayrton Senna, another iconic racing driver who lost his life before his time had come. Yet there are notable differences: It can be argued that the Senna legend was exaggerated – some would […]
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In the buildup to the Spanish Grand Prix, we went for a track walk on the most famous Spanish circuit of all time. Montjuïc Park in Barcelona. Since 1991 the Spanish Grand Prix has found its home at the Circuit de Catalunya on the outskirts of Barcelona. The track’s construction coincided with that of the […]
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With the current focus on the political situation in Bahrain it is all too easy to forget that Fun Still Exists. This is not the place to discuss whether the Bahrain Grand Prix should have gone ahead or not. What’s interesting though is that thirty years ago – in 1982 – F1 was embroiled in […]
View Post features, formula 1, kyalami, retro
A Nürburg local took his dog for a walk from Breidscheid to Bergwerk. And saw a Ferrari Formula 1 car. On fire. F1 fans will instantly make the connection with Niki Lauda’s terrifying crash in 1976. And rightly so, because the man walked right onto the filmset of Rush, Ron Howard’s film on the gripping […]
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Here’s a quick Formula 1 trivia question: when was the last time Lotus won a Formula One race? Formula 1 history buffs will usually reply with Senna’s victory at the 1987 United States Grand Prix. And, they’re right. That was the last time a Lotus won a FIA-sanctioned Grand Prix. However, Lotus did win an […]
View Post features, formula 1, retro
Fans of motor racing are about to get spoiled on the big screen. The smashing success of the Senna documentary seems to have paved the way for more stories to be told from a long gone era of Formula 1. First up there’s Rush by director and producer Ron Howard, which tells the story of […]
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The Race of Champions has launched a charity auction to raise money for a wide array of good causes. Race fans get the chance to bid on three works of art, created by the likes of Sebastian Vettel, Lewis Hamilton and David Coulthard. The racers created the pieces by performing burnouts and doughnuts in their […]
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Formula 1 is linked to many exciting concepts like innovation, technology, speed and competition. Fan-friendliness is not one of them. It doesn’t have to be that way. Sometimes the sport would do well to look around and take in examples from events that come up with fresh ideas. In sharp contrast to Formula 1, which […]
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